Playground →
Zumiez leads LIDS's top 10 at 0.87, but the more telling structural fact is that the neighbor set splits cleanly into two clusters: mall-oriented apparel brands on one side, and a sporting-goods outlier on the other.
The shape is two-peak. The first cluster runs from Zumiez (0.87) through Aéropostale (0.85), Journeys (0.84), Hollister (0.81), and GUESS Factory (0.81) — all Apparel brands, spanning General and Footwear subcategories, with the profile of a teen-and-young-adult mall tenant. Victoria's Secret (0.80) extends that cluster into Women's Apparel. The second, smaller peak is Champs Sports (0.80), the only Retail/Sporting Goods neighbor in the top 10, sitting just below Victoria's Secret and pulling the audience shape toward athletic retail rather than fashion apparel.
H&M (0.79) and Converse (0.78) fill out the set, both Apparel brands, before Calvin Klein (0.77) closes the top 10 in General Apparel. LIDS's own subcategory — Jewelry and Accessories — does not appear among the top 10 neighbors, meaning the audience shape is defined almost entirely by general and footwear apparel brands rather than by accessories peers.
The two-peak structure suggests LIDS draws an audience that bridges fashion-forward mall retail and sports-adjacent apparel — a position that sits between those two gravitational centers rather than belonging cleanly to either.
