Playground →
Funko sits at the top of Limited Run Games' similarity graph at 0.81 — a collectibles and toys brand, not a game developer — and that cross-kind placement names the structural story here: this audience is as much about physical collecting as it is about gaming itself.
The shape is two-peak. One cluster pulls toward collectibles and franchise fandom: Funko (0.81), Entertainment Earth (0.73), and DC's Legends of Tomorrow (0.73) anchor a neighborhood of toys, licensed merchandise, and superhero IP. The second cluster is squarely gaming: KINGDOM HEARTS (0.79), Official ATLUS West (0.76), Pokémon GO (0.76), and Square Enix (0.76) form a tight band of video game franchises and developers. Limited Run Games' own subcategory — Game Developers — appears in the top 10 via Square Enix (0.76) and Insomniac Games (0.74), but same-kind neighbors are outnumbered by franchise and collectibles entries. One outlier worth noting: Colton Haynes (0.75), an actor, sits between the two clusters with no obvious gaming or collectibles anchor — a signal that the audience's shape extends into broader pop-culture fandom beyond either peak.
The two-peak structure suggests an audience that bridges physical-goods collectors and dedicated game franchise followers, rather than one that looks like a typical game developer's audience.
