Playground →
Lincoln's nearest audiences are a basketball-and-sports media cluster, with no other Auto brand appearing in the top 10 — and only one fellow car maker anywhere in the visible set.
The shape is flat: the top 10 neighbors span a similarity range of 0.80 to 0.76, with no single dominant pull. SLAM leads at 0.80, followed by WNBA at 0.79 and Shade45 at 0.79. NBA History (0.78) and Seattle Seahawks (0.78) round out the top five. The subcategory breakdown is telling: Sports Leagues (2), Sports Teams (1), Magazines (1), and Podcasts and Radio (1) — a cluster built around basketball media and sports fandom, not automotive content. Athletes Blake Griffin (0.77) and Vince Carter (0.77) extend that pattern further, alongside adidas Basketball (0.77) and Spalding (0.76). No other Auto brand appears in the top 10; Mitsubishi Motors, categorized as a Car Maker, is the lone automotive neighbor in the broader visible set at position 20 (0.72). The cross-kind character here is the real finding: Lincoln's audience shape is defined almost entirely by sports and sports media entities, not by the auto category it belongs to.
This pattern suggests Lincoln's audience overlaps structurally with sports-engaged consumers rather than with the audiences of other vehicle brands.
