Playground →
Two distinct audience neighborhoods define Liz Cheney's similarity map: a cluster of Republican-adjacent political and media figures, and — more unexpectedly — a dense pocket of golf content.
The political cluster anchors the top of the list. Adam Kinzinger (0.93) is the strongest pull, followed closely by Rasmussen Reports (0.92) and Ari Fleischer (0.91). The next several positions fill in with journalists — Kimberley Strassel (0.90), Mary Katharine Ham (0.88), Byron York (0.88) — alongside fellow politicians Karl Rove (0.88), Carly Fiorina (0.88), and Joe Walsh (0.87). This cluster is predominantly journalists and politicians, with a government official and a research organization rounding it out. The subcategory composition is consistent: right-leaning political media and establishment Republican figures.
The second peak arrives further down the list, where golf athletes and golf media begin appearing — Ian Poulter (0.85), Lindsey Vonn (0.84), The Open (0.83), Justin Rose (0.83) — a pattern that extends well into the broader top-50 graph. These two neighborhoods share almost no thematic overlap, which is precisely what makes the two-peak shape meaningful: the audience that follows Cheney also, as a group, indexes heavily toward golf content, producing a second structural cluster that sits alongside the political one rather than inside it.
The shape reveals an audience that bridges two distinct interest worlds — political commentary and golf — in a combination that would not be obvious from the center entity alone.
