Longreads Audience Graph • Social Signal

Five of Longreads' ten nearest neighbors are individual journalists — a cross-kind pattern for a site whose own subcategory is Websites. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.99 down to 0.99, a band so tight it confirms the flat shape: no single neighbor dominates, and no sharp drop separates the top from the bottom.

Rebecca Traister (0.99) and Lauren Duca (0.99) sit at the top alongside Nieman Lab (0.99) — the one other Website in the set. Emily Nussbaum (0.99) and Michael Barbaro (0.99) extend the journalist cluster, with Jay Rosen (0.99) rounding it out. The remaining four positions go to media-criticism and literary magazines — CJR (0.99), The New Republic (0.99) — plus Jessica Valenti (0.99) as the lone Author subcategory, and On the Media (0.99) as the sole Podcasts and Radio entry. No other Website appears in the top 10 besides Nieman Lab.

The overall picture is an audience shaped primarily by individual journalists and media-criticism outlets rather than by peer content aggregators or literary websites — a cluster defined less by format than by a shared orientation toward press and public-affairs writing.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/longreads

{ "handle": "longreads", "title": "Longreads", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "longreads", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "rtraister", "title": "Rebecca Traister", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9908, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "laurenduca", "title": "Lauren Duca", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9902, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "niemanlab", "title": "Nieman Lab", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9902, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "cjr", "title": "CJR", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.99, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "emilynussbaum", "title": "Emily Nussbaum", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.99, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "jessicavalenti", "title": "Jessica Valenti", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.988, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "newrepublic", "title": "The New Republic", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9879, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "mikiebarb", "title": "Michael Barbaro", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.987, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "jayrosen_nyu", "title": "Jay Rosen", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9867, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "onthemedia", "title": "On the Media", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9867, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/longreads

Longreads

Nearest neighbors by audience shape

Raw data