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Loudwire

Marketing Channels
Websites
Playground →Docs

Loudwire's top 10 nearest neighbors span TV personalities, musicians, actors, a comedian, a magazine, an alcohol brand, and a TV show — with no single entity pulling far ahead of the rest.

The shape is flat: scores run from 0.97 (Zak Bagans) down to 0.92 (Mark Sheppard) in a tight, unbroken band. The subcategory mix tells the real story. Musicians and Bands make up the largest slice — Slipknot (0.96), Metallica (0.93), Steve-O (0.92) — but they share the top 10 with two TV Personalities (Zak Bagans, Aaron Goodwin), one Actor (Rob Dyrdek), one Alcohol brand (Jägermeister USA), one Magazine (Metal Hammer), and one TV Show (Ghost Adventures). Loudwire is itself a Website, and no other Website appears in the top 10. The presence of the Ghost Adventures cast — Bagans (0.97) and Goodwin (0.95) — alongside the Ghost Adventures show itself (0.94) is the most structurally notable cluster: a paranormal-TV franchise occupies three of the ten slots, sitting alongside hard rock and metal acts rather than other music media.

The flat shape with this particular mix — rock musicians, paranormal TV, action-adjacent personalities, and a spirits brand — points to an audience defined less by a single content category than by a consistent cultural register that cuts across entertainment formats.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "loudwire", "title": "Loudwire", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "loudwire", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "zak_bagans", "title": "Zak Bagans", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9659, "drivers": [ "N03", "O02", "O03", "N04", "O01" ] }, { "handle": "slipknot", "title": "Slipknot", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9589, "drivers": [ "N03", "O02", "N04", "O03", "O01" ] }, { "handle": "aarongoodwin", "title": "Aaron Goodwin", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9533, "drivers": [ "N03", "O02", "O03", "N04", "O01" ] }, { "handle": "metalhammer", "title": "metalhammer", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9465, "drivers": [ "N03", "O02", "O03", "N04", "O01" ] }, { "handle": "robdyrdek", "title": "Rob Dyrdek", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9444, "drivers": [ "N03", "O02", "O01", "O03", "F03" ] }, { "handle": "jagermeisterusa", "title": "Jägermeister USA", "category": "Brands", "subcategory": "Alcohol", "similarity": 0.9408, "drivers": [ "N03", "O02", "N04", "O01", "O03" ] }, { "handle": "ghostadventures", "title": "Ghost Adventures", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9395, "drivers": [ "N03", "O02", "O03", "N04", "O01" ] }, { "handle": "metallica", "title": "Metallica", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9322, "drivers": [ "N03", "O02", "N04", "O03", "O01" ] }, { "handle": "steveo", "title": "Steve-O", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9244, "drivers": [ "N03", "O02", "N04", "O03", "O01" ] }, { "handle": "mark_sheppard", "title": "Mark Sheppard", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9219, "drivers": [ "N03", "N04", "O02", "O03", "O01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: