Playground →
At 0.78, ITV sits at the top of Love Island's neighbor set — but the more revealing structural fact is what happens at the bottom of the top 10, where Navy Times (0.62) and U.S. Coast Guard (0.62) appear alongside British broadcasters and sports media.
The shape is two-peak. The upper cluster — ITV (0.78), This Morning (0.78), talkSPORT (0.77), LADbible (0.75), BBC One (0.74), and Match of the Day (0.72) — is a coherent British broadcast and digital-media neighborhood. Subcategories here span TV Channels, TV Shows, Podcasts and Radio, and Websites, but the common thread is mainstream UK media reach. Two of those neighbors, This Morning and Match of the Day, share Love Island's own TV Shows subcategory; the rest are adjacent channel types rather than direct format peers. Notably, talkSPORT and Match of the Day are sports-oriented properties, which points to a meaningful male sports-media component within this audience's shape — not a typical expectation for a reality dating format.
The second peak is harder to explain on thematic grounds: BBC Radio 5 Live (0.65) and SPORTbible (0.65) extend the sports-media thread, while Navy Times (0.62) and U.S. Coast Guard (0.62) represent a structurally distinct audience neighborhood — U.S. military-adjacent News Publishers and Government entities — that shares audience composition with Love Island despite having no obvious thematic connection to it.
Taken together, the top 10 describe an audience that bridges mainstream British broadcast media and a demographically distinct U.S. military-adjacent segment, with sports media running through both halves.
