Playground →
Two grocery chains anchor LUKOIL's nearest audiences — ShopRite at 0.78 and Jewel-Osco at 0.77 — forming one of the two peaks in a two-peak shape, with automotive neighbors forming the other.
Similarity here measures how closely two entities' audiences resemble each other in composition; a high score means the audiences look alike, not that the entities are related. The grocery cluster is tight: ShopRite (0.78), Jewel-Osco (0.77), and Lidl (0.73) are all General Grocery Stores, suggesting a segment of LUKOIL's audience that maps closely onto regional supermarket shoppers. The second peak is automotive: Just Tires (0.76, Parts and Accessories) and Asbury Automotive Group (0.75, Dealerships) anchor that cluster, joined further down by CarMax (0.72) and Enterprise Car Sales (0.72), both Dealerships. Notably, no other Gas Stations subcategory entity appears in the top 10 — LUKOIL's nearest audience neighbors are defined entirely by grocery retail and automotive services, not by fuel competitors. Santander Bank (0.75, Banks) sits between the two peaks, the one Financial entry in the set. Extra Space Storage (0.71, Moving and Storage) and LA Fitness (0.70, Fitness Centers and Gyms) round out the top 10, adding further cross-category texture.
The two-peak structure — grocery on one side, automotive on the other — points to an audience defined by routine, proximity-driven errands rather than any single commercial category.
