Playground →
The top 10 nearest neighbors split into two distinct neighborhoods: a tight cluster of Las Vegas hotel properties, then a second grouping anchored by the Las Vegas Raiders and Disneyland Resort that pulls the audience shape toward entertainment destinations and sports.
The shape is two-peak. The first peak is dense and same-kind: nine of the top 10 neighbors carry the Hotels subcategory. NYNY Vegas leads at 0.93, followed by Paris Las Vegas at 0.92 and Excalibur Las Vegas at 0.91. Caesars Palace (0.92) is the lone exception in this cluster, classified under Entertainment rather than Hotels. ARIA Las Vegas (0.89) and Flamingo Las Vegas (0.89) round out the Strip-property concentration. The second peak arrives at positions 9 and 10: the Las Vegas Raiders (0.70, Sports Teams) and Disneyland Resort (0.69, Destinations) — both outside the Hotels subcategory entirely — signal that a meaningful share of this audience also tracks large-scale entertainment venues and NFL football, not just hotel brands.
The two-peak structure suggests an audience that is deeply embedded in the Las Vegas hospitality ecosystem but carries a secondary orientation toward destination entertainment and live sports.
