Lyft Audience Graph • Social Signal

Lyft's top 10 neighbors span news publishers, restaurant delivery, fashion, and non-profits — with no single entity pulling far ahead of the rest, and the gap between first and tenth place covering only about three points.

The shape is flat. Uber leads at 0.95, the one Travel-subcategory peer in the top 10 alongside Ask Lyft at 0.94. After those two, the cluster diversifies quickly: AJ+ (0.94) and NowThis News (0.94) are News Publishers; Eat24 (0.94) and Postmates (0.94) are Restaurant brands; Urban Outfitters (0.93) is Fashion; The Academy Awards (0.93) is an Events and Awards organization; UNICEF (0.92) is a Non-Profit; and GQ Magazine (0.92) is a Magazine. That is six distinct subcategories across ten neighbors — no single kind dominates. The cross-kind composition is the defining feature here: only two of the ten neighbors share Lyft's own Travel subcategory, while the remaining eight are drawn from media, food delivery, retail, and civil-society organizations.

That breadth across subcategories suggests an audience whose shape is not defined by any one content vertical or consumption category, but by something that cuts across all of them.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/lyft

{ "handle": "lyft", "title": "Lyft", "category": "Brands", "subcategory": "Travel", "resolved": "lyft", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "uber", "title": "Uber", "category": "Brands", "subcategory": "Travel", "similarity": 0.9527, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "ajplus", "title": "AJ+", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9445, "drivers": [ "G03", "I01", "G01", "E06", "A02" ] }, { "handle": "eat24", "title": "Eat24", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.942, "drivers": [ "G03", "G01", "I01", "A06", "Q01" ] }, { "handle": "asklyft", "title": "Ask Lyft", "category": "Brands", "subcategory": "Travel", "similarity": 0.9414, "drivers": [ "G03", "G01", "I01", "Q01", "A02" ] }, { "handle": "nowthisnews", "title": "NowThis News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9378, "drivers": [ "G03", "G01", "I01", "A02", "Q01" ] }, { "handle": "postmates", "title": "Postmates", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9358, "drivers": [ "G03", "G01", "I01", "A02", "H02" ] }, { "handle": "urbanoutfitters", "title": "Urban Outfitters", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9341, "drivers": [ "I01", "G03", "G01", "A02", "H02" ] }, { "handle": "theacademy", "title": "The Academy Awards", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.9334, "drivers": [ "G03", "I01", "G01", "A02", "Q01" ] }, { "handle": "unicef", "title": "UNICEF", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9228, "drivers": [ "G03", "G01", "I01", "A02", "E06" ] }, { "handle": "gqmagazine", "title": "GQ Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9221, "drivers": [ "G03", "G01", "I01", "A02", "H02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/lyft

Lyft

Nearest neighbors by audience shape

Raw data