Playground →
The top 10 neighbors for Lysa TerKeurst form a tightly compressed, faith-saturated cluster — but the composition is more varied than the scores suggest. Similarity here measures how closely two entities' audiences resemble each other in shape; all ten neighbors fall within a narrow 0.97–0.94 band, which is the defining feature of a flat-shape profile: no single neighbor dominates, and no clear outlier pulls away from the pack.
Four of the ten neighbors are fellow Spiritual Leaders: Beth Moore (0.97), Louie Giglio (0.97), Desiring God (0.95), and David Platt (0.95). That's the core. But the remaining six span Musicians and Bands — David Crowder (0.95) and Chris Tomlin (0.95) — a Comedian in John Crist (0.95), a Fact Quote and Lyric Account in C. S. Lewis (0.94), an Author in Thom Rainer (0.94), and a Journalist in Marty Smith (0.94). The last entry is the structural outlier: a sports journalist whose audience shape lands inside a set otherwise defined by Christian ministry and worship music.
The flat profile, combined with that cross-kind spread, points to an audience that moves fluidly across the evangelical media ecosystem — spiritual content, worship music, faith-adjacent comedy, and devotional writing all draw from the same compositional pool.
