Playground →
MAC Cosmetics' nearest neighbors span beauty brands, musicians, anime platforms, and a fashion retailer — with no single entity pulling far ahead of the rest.
The shape is flat: the top 10 scores run from Forever 21 at 0.89 down to Urban Decay at 0.86, a narrow band with no dominant anchor. Six of the ten neighbors are Beauty brands — NYX Pro Makeup US (0.89), Stila Cosmetics (0.88), MAKE UP FOR EVER (0.88), NARS Cosmetics (0.87), Revlon (0.86), and Urban Decay (0.86) — confirming that the audience does overlap substantially with MAC's own subcategory. But the remaining four break from that pattern in ways worth noting. Forever 21, a Fashion brand, sits at the very top of the list at 0.89, edging out every Beauty neighbor. Crunchyroll, an Entertainment Platform, lands at 0.87. And two Musicians and Bands — Shakira (0.87) and Pitbull (0.87) — round out the ten, placing them on par with mid-tier Beauty neighbors. The presence of an anime streaming service and two Latin pop artists alongside a fast-fashion retailer, all within a few hundredths of the Beauty cluster, signals that MAC's audience is not defined by cosmetics interest alone.
The flat shape here reflects an audience whose composition is recognizable across a wide range of brand and celebrity types, not one tightly concentrated around a single niche.
