Playground →
The top 10 neighbors for MacRumors.com span five distinct subcategories — Websites, Technology brands, Tech Personalities, a Research Organization, and Transport and Logistics — with no single neighbor pulling far ahead of the rest. Similarity scores run from 0.93 down to 0.89, a narrow band that defines the flat shape.
The tightest cluster sits in the same subcategory as MacRumors itself: Macworld (0.93), AppleInsider (0.90), and Cult of Mac (0.90) are all Websites, and Slashdot (0.89) rounds out that group. That's four of the top 10 sharing the center entity's own subcategory — a same-kind majority, but not an overwhelming one.
The remaining six neighbors are where the cross-kind texture shows. Curiosity Rover (0.91) and NASA JPL (0.89) represent science and research institutions. GitHub (0.90) and Steve Wozniak (0.90) bring in Technology brands and Tech Personalities respectively. Then come two outliers that sit well outside the tech-media orbit: The UPS Store (0.90) under Office Supplies and Services, and FedEx (0.89) under Transport and Logistics — both scoring comparably to the Apple-focused sites.
The presence of two logistics and shipping brands at near-parity with dedicated Apple news sites suggests the MacRumors audience has a composition that extends meaningfully into professional and business-services contexts, not just consumer tech media.
