Mad Decent Audience Graph • Social Signal

Mad Decent's top 10 neighbors span restaurant delivery apps, a travel brand, a fashion retailer, a technology brand, news publishers, and an awards ceremony — with Diplo (0.90) the only fellow music entity in the set.

The shape is flat: scores run from 0.90 down to 0.87 with no single dominant neighbor pulling away from the pack. Eat24 sits at 0.90, essentially tied with Diplo at 0.90 and The Academy Awards at 0.90. Lyft (0.89) and Urban Outfitters (0.88) round out the top five. Tallying the subcategories across all ten neighbors: two are Restaurant brands (Eat24, Postmates), one is a Musicians and Bands celebrity (Diplo), one is Events and Awards (The Academy Awards), one is Travel (Lyft), one is Fashion (Urban Outfitters), one is Technology (Ableton), two are News Publishers (Insider, AJ+), and one is a Website (ArchDaily). No subcategory repeats more than twice, and Mad Decent's own subcategory — Music brands — appears zero times among the neighbors, with Diplo's Musicians and Bands subcategory the closest analog. The cross-kind composition is the defining feature: this is a music label whose nearest audiences are shaped primarily by delivery services, digital news, and lifestyle brands rather than by other music entities.

The flat, category-diverse cluster suggests Mad Decent's audience is defined less by music consumption habits alone and more by a broader urban, digitally-native lifestyle profile that cuts across food, fashion, news, and entertainment.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/maddecent

{ "handle": "maddecent", "title": "Mad Decent", "category": "Brands", "subcategory": "Music", "resolved": "maddecent", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "eat24", "title": "Eat24", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.8979, "drivers": [ "I01", "G03", "G01", "Q01", "A06" ] }, { "handle": "diplo", "title": "Diplo", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8972, "drivers": [ "I01", "E03", "G03", "G01", "Q01" ] }, { "handle": "theacademy", "title": "The Academy Awards", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.8959, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "lyft", "title": "Lyft", "category": "Brands", "subcategory": "Travel", "similarity": 0.8872, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "urbanoutfitters", "title": "Urban Outfitters", "category": "Brands", "subcategory": "Fashion", "similarity": 0.8807, "drivers": [ "I01", "G03", "G01", "Q01", "A02" ] }, { "handle": "ableton", "title": "Ableton", "category": "Brands", "subcategory": "Technology", "similarity": 0.8776, "drivers": [ "I01", "G03", "Q01", "G01", "N03" ] }, { "handle": "postmates", "title": "Postmates", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.8773, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "thisisinsider", "title": "Insider", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8763, "drivers": [ "I01", "G01", "G03", "A02", "E03" ] }, { "handle": "ajplus", "title": "AJ+", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8734, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "archdaily", "title": "ArchDaily", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8699, "drivers": [ "I01", "G03", "G01", "A02", "E03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/maddecent

Mad Decent

Nearest neighbors by audience shape

Raw data