Baseball journalists dominate Joe Maddon's nearest audiences, with no other subcategory coming close in the top 10 — five of the ten neighbors are journalists, and the cluster reads like a who's who of MLB beat coverage.
The shape is broad: scores run from 0.89 down to 0.84 across the top 10, with no single neighbor pulling far ahead of the rest. MLB Trade Rumors leads at 0.89, followed by a tight band of baseball reporters — Jon Morosi (0.87), Ken Rosenthal (0.86), Tim Kurkjian (0.86), and Bob Nightengale (0.85). Two athletes round out the next tier: Jake Arrieta (0.85) and Anthony Rizzo (0.84), both of whom share a Cubs connection. Buster Olney (0.85) adds a sixth journalist to the mix. The remaining two positions go to Matthew Berry (0.84), a fantasy sports professional, and Karl Ravech (0.84), a TV personality — the only non-journalist, non-athlete entries in the top 10. Maddon's own subcategory is Professionals; no other Professional appears in the top 10 besides Berry. The audience is shaped overwhelmingly by baseball media consumption — reporters and analysts — rather than by the kind of entity Maddon himself is.
This pattern points to an audience defined by deep baseball engagement: people who follow the sport through its press corps as much as through its players.