Share

Rachel Maddow Blog

Marketing Channels
Blogs
Playground →Docs

The Rachel Maddow Blog's ten nearest neighbors are entirely Journalists and TV Personalities — not other blogs, not websites, not news organizations as channels. Audience similarity here (a 0–1 measure of how closely two entities' audience compositions resemble each other) places this blog squarely inside a cluster of individual political media figures, with scores compressed tightly between 0.96 and 0.98.

The shape is flat: no single neighbor dominates. Ari Melber sits at the top at 0.9805, followed closely by Lawrence O'Donnell (0.9736), Ali Velshi (0.9714), Andrea Mitchell, and David Corn at 0.9710 and 0.9706 respectively. Five of the ten neighbors carry the Journalists subcategory; four — Malcolm Nance, Keith Olbermann, Chris Matthews, and O'Donnell — are classified as TV Personalities. Adam Parkhomenko is the lone Politician in the set at 0.9663. Notably, Rachel Maddow the individual (subcategory: Journalists) appears at position 10 with a score of 0.9628 — the blog and its namesake are close but not identical in audience shape. No other blog appears in the top 10.

The overall picture is a tightly bounded cluster of cable-news-adjacent individual voices, suggesting this blog's audience is defined less by the blog format itself and more by its alignment with a specific constellation of political journalists and TV commentators.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "maddowblog", "title": "Rachel Maddow Blog", "category": "Marketing Channels", "subcategory": "Blogs", "resolved": "maddowblog", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "arimelber", "title": "Ari Melber", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9805, "drivers": [ "A02", "G01", "J04", "J02", "G03" ] }, { "handle": "lawrence", "title": "Lawrence O'Donnell", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9736, "drivers": [ "A02", "G01", "J04", "J02", "K02" ] }, { "handle": "alivelshi", "title": "Ali Velshi", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9714, "drivers": [ "A02", "G01", "J04", "K02", "J02" ] }, { "handle": "mitchellreports", "title": "Andrea Mitchell", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.971, "drivers": [ "A02", "G01", "J02", "J04", "A01" ] }, { "handle": "davidcorndc", "title": "David Corn", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9706, "drivers": [ "A02", "G01", "J04", "J02", "G03" ] }, { "handle": "malcolmnance", "title": "Malcolm Nance", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9695, "drivers": [ "A02", "J04", "G01", "J02", "K02" ] }, { "handle": "adamparkhomenko", "title": "Adam Parkhomenko", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9663, "drivers": [ "A02", "G01", "J04", "G03", "J02" ] }, { "handle": "keitholbermann", "title": "Keith Olbermann", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9658, "drivers": [ "A02", "G01", "J04", "G03", "J02" ] }, { "handle": "hardballchris", "title": "Chris Matthews", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9652, "drivers": [ "A02", "J02", "G01", "J04", "A01" ] }, { "handle": "maddow", "title": "Rachel Maddow", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9628, "drivers": [ "A02", "G01", "G03", "J04", "J02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: