Magnum Photos Audience Graph • Social Signal

Magnum Photos' top 10 neighbors span art institutions, news publishers, fashion brands, and fellow magazines — with no single entity pulling significantly ahead of the rest. The scores run from 0.96 (Yoko Ono) down to 0.95 (Photo District News), a band of just 0.013 across all ten positions.

The shape is flat, and the subcategory mix tells the real story. Three of the top 10 are Non-Profit organizations — Tate (0.96), MoMA The Museum of Modern Art (0.95), and The Metropolitan Museum of Art (0.95) — placing major art institutions at the center of the cluster. Three are Magazines: Photo District News (0.95), Art in America (0.95), and Wallpaper Magazine (0.95), two of which share Magnum's own subcategory. Two are News Publishers — Guardian News (0.95) and VICE News (0.95) — and one is a Department Store: Barneys New York (0.95). The lone individual in the set is Yoko Ono, classified as an Artist, who sits at the top despite being the only Celebrities and Influencers entry in the ten.

The cross-kind composition here — art museums, a luxury retailer, investigative news, and photography trade press all registering near-identical scores — points to an audience that moves fluidly across cultural, editorial, and high-end commercial spaces rather than clustering tightly around any single content type.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/magnumphotos

{ "handle": "magnumphotos", "title": "Magnum Photos", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "magnumphotos", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "yokoono", "title": "Yoko Ono", "category": "Celebrities and Influencers", "subcategory": "Artists", "similarity": 0.9633, "drivers": [ "A02", "I01", "G01", "G03", "J02" ] }, { "handle": "tate", "title": "Tate", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9552, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] }, { "handle": "guardiannews", "title": "Guardian News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9542, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] }, { "handle": "museummodernart", "title": "MoMA The Museum of Modern Art", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9519, "drivers": [ "A02", "I01", "G01", "G03", "Q01" ] }, { "handle": "pdnonline", "title": "Photo District News", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9507, "drivers": [ "A02", "I01", "G01", "J02", "G03" ] }, { "handle": "barneysny", "title": "Barneys New York", "category": "Brands", "subcategory": "Department Stores", "similarity": 0.9505, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] }, { "handle": "artinamerica", "title": "Art in America", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9497, "drivers": [ "A02", "I01", "G01", "G03", "J02" ] }, { "handle": "wallpapermag", "title": "Wallpaper Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9493, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "vicenews", "title": "VICE News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9492, "drivers": [ "A02", "G01", "G03", "I01", "Q01" ] }, { "handle": "metmuseum", "title": "The Metropolitan Museum of Art", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.948, "drivers": [ "A02", "I01", "G01", "G03", "Q01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/magnumphotos

Magnum Photos

Nearest neighbors by audience shape

Raw data