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MakeUseOf's top 10 nearest neighbors contain no other websites — the closest match is TLC Network, a TV channel, at 0.71.
The shape is flat: the top 10 span a similarity range of only 0.71 to 0.68, with no single neighbor pulling away from the pack. The composition is a mix of TV channels and celebrities, with subcategories spread across TV Channels (TLC Network at 0.71, Hallmark Channel at 0.70, History at 0.69), Actors (Pauley Perrette at 0.70, Michael J. Fox at 0.66), TV Personalities (Jenny McCarthy at 0.70, Sharon Osbourne at 0.69), TV Shows (NCIS at 0.69), and one brand — Purple, a home goods brand, at 0.70. The lone technology brand in the top 10 is TCL USA at 0.69, which is the only neighbor sharing even a loose thematic connection to a tech-focused website. No other websites appear in the top 10.
The overall picture is a cross-kind audience: MakeUseOf's readers look less like the audience of any comparable web publication and more like the broad, mainstream American TV-and-celebrity consumer — a pattern that cuts across entertainment formats rather than clustering around any single one.
