Playground →
The top 10 nearest neighbors split into two distinct neighborhoods: a tight cluster of Las Vegas hotel properties, then a sharp drop to a second group of cross-category entities with notably lower scores.
The shape is two-peak. The first peak is dense and same-kind: The Mirage (0.98), MGM Grand Hotel (0.97), Planet Hollywood (0.97), The Palazzo at The Venetian Resort (0.96), and Bellagio Las Vegas (0.96) all score within two points of each other — a remarkably compressed band of Hotels subcategory neighbors. Virgin Hotels Las Vegas (0.96) and Palms Casino Resort (0.95) extend the cluster before scores begin to fall. All seven are Hotels; the audience shape at the top of this graph is almost entirely defined by Las Vegas resort properties.
The second peak arrives at positions nine and ten: NYNY Vegas (0.92) and Paris Las Vegas (0.92) remain Hotels, but the gap between position seven (0.95) and position ten (0.92) signals a real structural break. The Venetian Resort Las Vegas (0.93) sits in the transition. Beyond the top 10, the wider graph shows the audience extending into cross-category territory — actors, magazines, sports teams — but within these ten neighbors, the pattern is almost entirely same-kind.
The top 10 reveal an audience whose shape is defined almost exclusively by other Las Vegas hotel-casino properties, with no meaningful cross-category intrusion until well outside this window.
