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Marathon

Convenience & Fuel
Gas Stations
Playground →Docs

Discount stores and country musicians dominate Marathon's nearest audiences — a cross-kind pattern that spans retail, food, and entertainment with no other gas station appearing in the top 10.

The shape is broad: scores run from 0.92 down to 0.87 across the top 10, with no single neighbor pulling far ahead of the rest. Dollar General leads at 0.92, followed closely by the Discount Stores category aggregate at 0.90. Hardee's (0.89) is the highest-ranked food-service neighbor, classified as QSR. Shoe Dept Encore (0.89, Footwear) and Petsense (0.88, Pet Supplies and Services) round out the top five — a mix of discount retail, fast food, and value-oriented specialty stores. Coca-Cola Racing (0.88, Beverages) and Steak 'n Shake (0.88, Restaurant) extend the food and beverage thread, while Great American Country (0.87, TV Channels), The Voice (0.87, TV Shows), and Brantley Gilbert (0.87, Musicians and Bands) introduce a distinct country-media and country-music cluster. Tallying the top 10 by subcategory: Discount Stores (2), QSR (1), Footwear (1), Pet Supplies and Services (1), Beverages (1), Restaurant (1), TV Channels (1), TV Shows (1), Musicians and Bands (1). No other Gas Stations subcategory appears in the top 10. The neighbor set is almost entirely cross-kind — value retail, quick-service food, and country entertainment — rather than fuel or convenience competitors.

The breadth and cross-kind composition of this cluster points to an audience defined less by what Marathon sells and more by a consistent lifestyle profile that cuts across discount shopping, casual dining, and country-format media.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "marathon", "title": "Marathon", "category": "Convenience & Fuel", "subcategory": "Gas Stations", "resolved": "marathon", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "dollar-general", "title": "Dollar General", "category": "Big Box", "subcategory": "Discount Stores", "similarity": 0.9239, "drivers": [ "N01", "M03", "N04", "M04", "N02" ] }, { "handle": "discount-stores", "title": "Discount Stores", "category": "Big Box", "subcategory": "Discount Stores", "similarity": 0.9017, "drivers": [ "N01", "N04", "M03", "N02", "M04" ] }, { "handle": "hardee-s", "title": "Hardee's", "category": "Restaurants & Eateries", "subcategory": "QSR", "similarity": 0.8942, "drivers": [ "N01", "N04", "N02", "M03", "N03" ] }, { "handle": "shoe-dept-encore", "title": "Shoe Dept Encore", "category": "Apparel", "subcategory": "Footwear", "similarity": 0.8853, "drivers": [ "N01", "M03", "N04", "N02", "M04" ] }, { "handle": "petsense", "title": "Petsense", "category": "Retail", "subcategory": "Pet Supplies and Services", "similarity": 0.8809, "drivers": [ "M03", "N04", "N01", "M04", "K01" ] }, { "handle": "cocacolaracing", "title": "Coca-Cola Racing", "category": "Brands", "subcategory": "Beverages", "similarity": 0.8809, "drivers": [ "N04", "N01", "M03", "M04", "N02" ] }, { "handle": "steaknshake", "title": "Steak 'n Shake", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.8751, "drivers": [ "N04", "N01", "M03", "M04", "O03" ] }, { "handle": "gactv", "title": "Great American Country", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8716, "drivers": [ "N01", "N04", "N03", "M03", "M04" ] }, { "handle": "nbcthevoice", "title": "The Voice", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8694, "drivers": [ "N04", "N01", "N03", "M03", "M04" ] }, { "handle": "brantleygilbert", "title": "Brantley Gilbert", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8693, "drivers": [ "N01", "N04", "M03", "M04", "N03" ] } ] }
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