Playground →
At 0.84, Chris Broussard pulls away from every other neighbor in Marcellus Wiley's top 10 — a gap that defines the spike shape of this audience.
The next closest neighbors drop to 0.75 or below, and the cluster that follows is a mix of sports media figures and a few unexpected brand entries. Desean Jackson (0.75, Athletes) and Uninterrupted (0.73, Websites) sit just behind Broussard, followed by Ernie Johnson (0.72, TV Personalities) and Under Armour Basketball (0.71, Footwear). By subcategory, the top 10 breaks down as: one Journalist (Broussard), one Athlete (Jackson), one Website (Uninterrupted), one TV Personality (Ernie Johnson), one Footwear brand (Under Armour Basketball), one Telecommunications brand (Xfinity, 0.70), one TV Show (Speak For Yourself, 0.70), one TV Personality (Stephen A Smith, 0.69), one Fast Casual Dining entry (White Castle, 0.69), and one Comedian (Arsenio Hall, 0.69). Wiley's own subcategory — Athletes — has only one representative in the top 10 (Jackson), while sports media figures (journalists and TV personalities) account for three of the ten slots. The presence of Xfinity, White Castle, and Under Armour Basketball alongside sports commentators and a comedian signals an audience that extends well beyond the sports-media core.
The spike on Broussard, combined with the cross-kind spread of the remaining nine neighbors, points to an audience defined less by athletic identity than by a specific sports-commentary media orbit.
