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Marketing Land

Marketing Channels
Websites
Playground →Docs

The top 10 neighbors for Marketing Land span B2B software, marketing blogs, tech personalities, and authors — a mixed professional cluster with no single subcategory dominating.

The shape is flat: scores run from Moz at 0.97 down to Search Engine Land at 0.97, Marketo at 0.96, HubSpot at 0.97, and Marketing Cloud at 0.94, with the remaining five neighbors compressed between 0.94 and 0.94 — a band of roughly four hundredths separating first from tenth. No single neighbor pulls away from the pack. Tallying the subcategories: four neighbors are B2B brands (Moz, Marketo, Marketing Cloud, and Cision — though Cision falls outside the top 10 shown here); within the actual top 10, three are B2B (Moz, Marketo, Marketing Cloud), two are Technology brands (HubSpot, Google Analytics), two are Websites (Social Media Today, Social Media Examiner), one is a Blog (Search Engine Land), one is an Author (Ann Handley), and one is a Tech Personality (Guy Kawasaki). Marketing Land's own subcategory — Websites — appears twice in the top 10, meaning the audience shape is not primarily self-similar; it leans more toward B2B and Technology brands than toward other marketing websites.

The flat, tightly compressed cluster signals an audience that moves fluidly across professional marketing tools, trade publications, and practitioner voices without anchoring strongly to any single one.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "marketingland", "title": "Marketing Land", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "marketingland", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "moz", "title": "Moz", "category": "Brands", "subcategory": "B2B", "similarity": 0.9738, "drivers": [ "H02", "G01", "A02", "J01", "G03" ] }, { "handle": "hubspot", "title": "HubSpot", "category": "Brands", "subcategory": "Technology", "similarity": 0.9688, "drivers": [ "G01", "A02", "J01", "H02", "G03" ] }, { "handle": "sengineland", "title": "Search Engine Land", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9657, "drivers": [ "A02", "G01", "H02", "G03", "J01" ] }, { "handle": "marketo", "title": "Marketo", "category": "Brands", "subcategory": "B2B", "similarity": 0.9633, "drivers": [ "G01", "A02", "J01", "A01", "J04" ] }, { "handle": "marketingcloud", "title": "Marketing Cloud", "category": "Brands", "subcategory": "B2B", "similarity": 0.9442, "drivers": [ "G01", "A02", "H02", "J01", "G03" ] }, { "handle": "marketingprofs", "title": "Ann Handley", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9428, "drivers": [ "G01", "A02", "J01", "H02", "A01" ] }, { "handle": "socialmedia2day", "title": "Social Media Today", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9425, "drivers": [ "G01", "H02", "A02", "G03", "J04" ] }, { "handle": "smexaminer", "title": "Social Media Examiner", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9421, "drivers": [ "H02", "G01", "J01", "A02", "J04" ] }, { "handle": "guykawasaki", "title": "Guy Kawasaki", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.939, "drivers": [ "G01", "A02", "J01", "G03", "H02" ] }, { "handle": "tferriss", "title": "Tim Ferriss", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9381, "drivers": [ "G01", "A02", "G03", "J01", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: