Share

Bloomberg Markets

Marketing Channels
News Publishers
Playground →Docs

The top 10 neighbors for Bloomberg Markets compress into a narrow band — scores running from 0.98 down to 0.96 — with no single entity pulling sharply ahead of the rest. That flat distribution is the defining structural fact here.

Seven of the ten neighbors are News Publishers, matching Bloomberg Markets' own subcategory: Bloomberg (0.98), Financial Times Best Of (0.97), Reuters Business (0.97), Bloomberg Businessweek (0.97), Financial Times Breaking News (0.97), Business Insider (0.97), and WSJ Markets (0.97). The audience shape is, in large part, a reflection of its own kind — financial and business news publishers drawing nearly identical readers. The one TV Channel in the set, Bloomberg TV at 0.98, sits at the very top despite the format difference, suggesting the audience moves fluidly between the broadcast and text properties. The remaining two neighbors break from the publisher cluster: Real Time Economics (0.96), another News Publisher, and the Federal Reserve (0.97), the sole Government entity in the top 10, whose audience composition aligns closely enough to sit comfortably inside this otherwise media-heavy set.

The overall picture is a tightly self-similar audience — one that orbits financial journalism and institutional finance with little variation across the top tier.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "markets", "title": "Bloomberg Markets", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "markets", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "bloombergtv", "title": "Bloomberg TV", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9784, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "business", "title": "Bloomberg", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.976, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "ft", "title": "Financial Times Best Of", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9742, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9741, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "bw", "title": "Bloomberg Businessweek", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9739, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "financialtimes", "title": "Financial Times Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9738, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "businessinsider", "title": "Business Insider", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9714, "drivers": [ "A02", "G01", "J02", "G03", "E06" ] }, { "handle": "federalreserve", "title": "Federal Reserve", "category": "Organizations", "subcategory": "Government", "similarity": 0.9714, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "wsjmarkets", "title": "WSJ Markets", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9673, "drivers": [ "A02", "J02", "G01", "A06", "A01" ] }, { "handle": "wsjecon", "title": "Real Time Economics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9648, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: