MarketWatch Audience Graph • Social Signal

The top 10 neighbors for MarketWatch compress into a narrow band — scores running from 0.98 down to 0.96 — with no single dominant pull and no dramatic outlier. The cluster is almost entirely financial and business news, and the composition tells the real story.

Seven of the ten neighbors are News Publishers: Yahoo Finance (0.98), Reuters Business (0.98), CNBC (0.98), CNN Business (0.98), WSJ Business News (0.97), Real Time Economics (0.97), and WSJ Personal Finance (0.97). Two neighbors are Magazines — Fortune (0.97) and Inc. (0.96) — rounding out the business-press cluster. The one departure from that pattern is Richard Branson (0.97), a Professionals subcategory entry under Celebrities and Influencers, whose audience shape sits squarely inside this otherwise publisher-heavy set.

MarketWatch's own subcategory is Websites, and only one other Website appears in the top 10 — there are no fellow Websites in the top 10 beyond the center entity itself. The audience instead mirrors the readership of financial news publishers and business magazines almost exclusively, with a single high-profile professional figure as the lone cross-kind presence.

The flat shape here reflects a tightly defined audience that moves coherently across the financial media ecosystem, with no single anchor pulling harder than the rest.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/marketwatch

{ "handle": "marketwatch", "title": "MarketWatch", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "marketwatch", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "yahoofinance", "title": "Yahoo Finance", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9837, "drivers": [ "J02", "A02", "G01", "A01", "A06" ] }, { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9793, "drivers": [ "J02", "A02", "G01", "A01", "J01" ] }, { "handle": "cnbc", "title": "CNBC", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9779, "drivers": [ "J02", "A02", "G01", "A01", "J01" ] }, { "handle": "cnnbusiness", "title": "CNN Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9751, "drivers": [ "J02", "G01", "A02", "A01", "G03" ] }, { "handle": "richardbranson", "title": "Richard Branson", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9733, "drivers": [ "J02", "A02", "G01", "J01", "A01" ] }, { "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9727, "drivers": [ "J02", "G01", "A02", "A01", "J01" ] }, { "handle": "wsjbusiness", "title": "WSJ Business News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9723, "drivers": [ "A02", "G01", "J02", "A01", "J01" ] }, { "handle": "wsjecon", "title": "Real Time Economics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9697, "drivers": [ "J02", "A02", "G01", "A01", "J01" ] }, { "handle": "wsjpersfinance", "title": "WSJ Personal Finance", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9658, "drivers": [ "J02", "A02", "G01", "A01", "J01" ] }, { "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9606, "drivers": [ "A02", "G01", "J02", "A01", "J01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/marketwatch

MarketWatch

Nearest neighbors by audience shape

Raw data