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Markiplier

Celebrities and Influencers
Tech Personalities
Playground →Docs

Markiplier's top 10 neighbors span five distinct subcategories — Tech Personalities, Athletes, Musicians and Bands, Game Developers, and Reality TV Stars — with no single type dominating the cluster.

The shape is flat: scores run from 0.95 down to 0.93 with no meaningful gap between them, and no single neighbor pulls away from the pack. Jacksepticeye sits at the top (0.95) as the one fellow Tech Personality in the set — the only neighbor sharing Markiplier's own subcategory. From there, the cluster immediately diversifies. Steve Austin (0.95) and John Cena (0.94) are Athletes; Niall Horan (0.95), Louis Tomlinson (0.94), and Michael Clifford (0.94) are Musicians and Bands; Treyarch Studios (0.94) and Activision (0.94) are Game Developers; and Shane Dawson (0.94) and Liam Payne (0.94) round out the set as a Reality TV Star and another Musician respectively. The cross-kind composition here is the defining feature: nine of the ten neighbors come from subcategories other than Tech Personalities, yet all sit within a two-point band of similarity.

This flat, cross-kind pattern points to an audience whose shape is broadly shared across gaming, wrestling, pop music, and creator content — a profile that overlaps with many different entertainment verticals rather than clustering tightly around any one.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "markiplier", "title": "Markiplier", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "resolved": "markiplier", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "jack_septic_eye", "title": "Jacksepticeye", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9513, "drivers": [ "N04", "O03", "O02", "O01", "A02" ] }, { "handle": "steveaustinbsr", "title": "Steve Austin", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9459, "drivers": [ "N04", "O03", "A02", "O02", "G01" ] }, { "handle": "niallofficial", "title": "Niall Horan", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9454, "drivers": [ "N04", "A02", "O03", "G01", "G03" ] }, { "handle": "treyarch", "title": "Treyarch Studios", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.9417, "drivers": [ "N03", "A02", "G01", "N04", "O03" ] }, { "handle": "louis_tomlinson", "title": "Louis Tomlinson", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9417, "drivers": [ "N04", "O03", "A02", "G01", "N03" ] }, { "handle": "michael5sos", "title": "Michael Clifford", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9406, "drivers": [ "N04", "N03", "A02", "G01", "O03" ] }, { "handle": "shanedawson", "title": "Shane Dawson", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.9399, "drivers": [ "N03", "N04", "O03", "A02", "O02" ] }, { "handle": "liampayne", "title": "Liam Payne", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9382, "drivers": [ "N03", "N04", "O03", "A02", "G01" ] }, { "handle": "johncena", "title": "John Cena", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9382, "drivers": [ "N03", "N04", "O03", "A02", "O02" ] }, { "handle": "activision", "title": "Activision", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.9362, "drivers": [ "N03", "O03", "O02", "A02", "N04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: