Playground →
Marshalls (social)'s nearest audiences span retail brands, TV channels, telecom companies, and a dense cluster of musicians — no single neighbor dominates, and the spread across subcategories is wide.
The shape is broad. The two strongest neighbors are both department stores: T.J.Maxx at 0.89 and Macy's at 0.88. That pairing makes structural sense — these are the most retail-adjacent audiences in the set. But the top 10 quickly diverges from retail: Lifetime (0.85, TV Channels) and Comcast Business (0.85, Telecommunications) sit at positions three and four, followed by CVS Pharmacy (0.85, Grocery and Superstores) and Samsung Mobile US (0.85, Telecommunications). Kevin Hart (0.84, Comedians) is the first celebrity to appear, followed immediately by Ludacris (0.84) and Nick Cannon (0.84). Old Navy (0.84, Fashion) is the only other Fashion brand in the top 10 — Marshalls' own subcategory — making it the lone same-kind neighbor in the set.
Across the full top 10, the subcategory breakdown runs: two Department Stores, two Telecommunications brands, one TV Channel, one Grocery and Superstores brand, one Comedian, one TV Personality, one Musicians and Bands entry, and one Fashion brand. The cross-kind reach — from a telecom company to a comedian to a cable channel — signals an audience whose shape is defined less by retail affinity than by a broad, mainstream consumer profile that overlaps with many different kinds of entities simultaneously.
