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Martha Stewart Living's nearest audiences are dominated by politicians, government officials, and political journalists — not other home or lifestyle brands. Across the top 10 neighbors, scores cluster tightly between 0.81 and 0.83, with no single entity pulling significantly ahead of the rest.
Matthew Miller leads at 0.83, followed by Keith Richards at 0.82 — a musician whose presence alongside figures like Daniel Goldman (0.82), Gen Michael Hayden (0.81), Michael McFaul (0.82), Amy McGrath (0.81), and John Dean (0.81) underscores how cross-kind this cluster is. Three neighbors are politicians, two are government officials, one is a journalist, and one is an activist — Amy Siskind at 0.81. Houzz at 0.82 is the only other Home-subcategory entity in the top 10, and Wine Spectator at 0.82 is the sole magazine. The flat shape means no single neighbor defines the audience; instead, the top 10 form a broad civic and political band that shares almost no thematic overlap with home and lifestyle content.
The picture that emerges is an audience shaped far more by political and civic engagement than by the category of the brand they follow.
