Share

Martha Stewart

Celebrities and Influencers
Lifestyle
Playground →Docs

Martha Stewart's nearest audiences span food magazines, news publishers, journalists, and book publishers — a wide-ranging mix with no single dominant neighbor pulling far ahead of the rest.

The shape is flat: the top score belongs to Food & Wine at 0.96, but the band compresses quickly, with Epicurious at 0.93, Katie Couric at 0.93, Joan Walsh at 0.93, and Bon Appétit at 0.92 all clustered within a few hundredths of each other. By position 10, The Daily Beast still sits at 0.92. That narrow spread across ten neighbors is the defining structural fact here.

The subcategory composition of the top 10 is notably cross-kind. Martha Stewart's own subcategory is Lifestyle, and none of the ten neighbors share it. Instead, the set divides roughly into food and travel magazines — Food & Wine, Bon Appétit, Travel + Leisure, Condé Nast Traveler, Saveur — journalists (Katie Couric, Joan Walsh), food websites (Epicurious, Foodista), and one news publisher (The Daily Beast). No other Lifestyle figures appear in the top 10.

The overall picture is an audience shaped by editorial media consumption — food, travel, and news — rather than by proximity to other lifestyle personalities.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "marthastewart", "title": "Martha Stewart", "category": "Celebrities and Influencers", "subcategory": "Lifestyle", "resolved": "marthastewart", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "foodandwine", "title": "Food & Wine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.955, "drivers": [ "A02", "G01", "J02", "I01", "G03" ] }, { "handle": "epicurious", "title": "Epicurious", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9346, "drivers": [ "A02", "G01", "J02", "I01", "G03" ] }, { "handle": "katiecouric", "title": "Katie Couric", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9297, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "joanwalsh", "title": "Joan Walsh", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9272, "drivers": [ "A02", "G01", "J02", "G03", "J04" ] }, { "handle": "bonappetit", "title": "Bon Appétit", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9217, "drivers": [ "A02", "G01", "J02", "I01", "G03" ] }, { "handle": "travelleisure", "title": "Travel + Leisure", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9214, "drivers": [ "A02", "J02", "G01", "G03", "J04" ] }, { "handle": "cntraveler", "title": "Condé Nast Traveler", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9192, "drivers": [ "A02", "J02", "G01", "I01", "G03" ] }, { "handle": "foodista", "title": "Foodista", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.919, "drivers": [ "J02", "A02", "G01", "J04", "I01" ] }, { "handle": "saveurmag", "title": "Saveur", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9181, "drivers": [ "A02", "G01", "J02", "I01", "G03" ] }, { "handle": "thedailybeast", "title": "The Daily Beast", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9174, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: