Mashable Audience Graph • Social Signal

Mashable's top 10 neighbors span magazines, news publishers, websites, and tech personalities — a mixed cluster with no single subcategory dominating and no score standing far above the rest.

The shape is flat: scores run from 0.99 (WIRED) down to 0.98 (HuffPost Women), a band of less than two percentage points across all ten positions. The Economist (0.99) and Fast Company (0.98) represent the news publisher and magazine subcategories respectively, while Jack Dorsey (0.98) is the only Tech Personality in the top 10 — a cross-kind neighbor sitting alongside channel-based entities. Medium (0.98) and TechCrunch (0.98) round out a website contingent, with Bloomberg Businessweek (0.98) and Business Insider (0.98) adding further news publisher weight. Arianna Huffington (0.98), a Journalist, is the second cross-kind neighbor in the set. Tallying the subcategories: four News Publishers, two Magazines (including Mashable's own subcategory), two Websites, one Tech Personality, and one Journalist — no single type commands a majority.

The flat shape and tight score band indicate that Mashable's audience is not distinctively shaped around any one media type or personality category; it sits at the intersection of tech-oriented publishing, business news, and digital media broadly.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/mashable

{ "handle": "mashable", "title": "Mashable", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "mashable", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "wired", "title": "WIRED", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9907, "drivers": [ "G01", "A02", "G03", "I01", "J04" ] }, { "handle": "theeconomist", "title": "The Economist", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.986, "drivers": [ "G01", "A02", "G03", "I01", "A01" ] }, { "handle": "fastcompany", "title": "Fast Company", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9844, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "jack", "title": "Jack Dorsey", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9836, "drivers": [ "G01", "A02", "G03", "I01", "J01" ] }, { "handle": "medium", "title": "Medium", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9833, "drivers": [ "G01", "A02", "G03", "I01", "J04" ] }, { "handle": "techcrunch", "title": "TechCrunch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9832, "drivers": [ "G01", "A02", "G03", "I01", "E06" ] }, { "handle": "bw", "title": "Bloomberg Businessweek", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9832, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "businessinsider", "title": "Business Insider", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9824, "drivers": [ "G01", "A02", "G03", "I01", "E06" ] }, { "handle": "ariannahuff", "title": "Arianna Huffington", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9815, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "huffpostwomen", "title": "HuffPost Women", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9814, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/mashable

Mashable

Nearest neighbors by audience shape

Raw data