Tyrann Mathieu Audience Graph • Social Signal

Russell Wilson pulls away from the rest of Tyrann Mathieu's top 10 with a similarity score of 0.96 — a gap that makes this a textbook spike shape, where one neighbor stands well above the others.

The remaining nine neighbors form a dense NFL media cluster. The NFL (0.89) and ESPN (0.89) sit just below Wilson, followed closely by Deion Sanders (0.89) and SportsCenter (0.89). NFL Network (0.88) and NFL on ESPN (0.87) extend the pattern. Tallying the subcategories: four of the top 10 are Athletes (Russell Wilson, Deion Sanders, Drew Brees, Odell Beckham Jr), three are TV Shows (SportsCenter, NFL on ESPN, SportsNation), two are TV Channels (ESPN, NFL Network), and one is a Sports League (NFL). Every neighbor is either a fellow athlete or an NFL broadcast property — no brands, no non-sports media, no cross-category surprises in the top 10.

What's notable is how tightly the non-Wilson neighbors cluster: scores from 0.89 down to 0.86 span a narrow band, reinforcing that the audience is shaped almost entirely by NFL fandom and its broadcast ecosystem, with Wilson as the single sharpest point of overlap.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/mathieu_era

{ "handle": "mathieu_era", "title": "Tyrann Mathieu", "category": "Celebrities and Influencers", "subcategory": "Athletes", "resolved": "mathieu_era", "k": 10, "shape": "spike", "filter": null, "results": [ { "handle": "dangerusswilson", "title": "Russell Wilson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9566, "drivers": [ "O04", "Q02", "N03", "A02", "Q05" ] }, { "handle": "nfl", "title": "NFL", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.8947, "drivers": [ "O04", "N03", "I01", "A02", "G01" ] }, { "handle": "espn", "title": "ESPN", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.894, "drivers": [ "O04", "I01", "A02", "N03", "Q02" ] }, { "handle": "deionsanders", "title": "Deion Sanders", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8875, "drivers": [ "O04", "Q02", "Q05", "I01", "A02" ] }, { "handle": "sportscenter", "title": "SportsCenter", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8873, "drivers": [ "O04", "A02", "I01", "N03", "G03" ] }, { "handle": "nflnetwork", "title": "NFL Network", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8781, "drivers": [ "N03", "O04", "Q02", "I01", "A02" ] }, { "handle": "espnnfl", "title": "NFL on ESPN", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8684, "drivers": [ "N03", "O04", "I01", "A02", "Q02" ] }, { "handle": "drewbrees", "title": "Drew Brees", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8636, "drivers": [ "O04", "Q05", "I01", "Q02", "Q01" ] }, { "handle": "sportsnation", "title": "SportsNation", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.863, "drivers": [ "O04", "N03", "A02", "I01", "Q02" ] }, { "handle": "obj", "title": "Odell Beckham Jr", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8569, "drivers": [ "O04", "Q02", "Q05", "A02", "Q08" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/mathieu_era

Tyrann Mathieu

Nearest neighbors by audience shape

Raw data