Playground →
Mattress Firm's top 10 neighbors span retail, dining, personal care, and services — no single category dominates, and the spread is wide enough that no one neighbor pulls far ahead of the rest.
The shape is broad. Pet Supplies & Services leads at 0.96, followed by HomeGoods at 0.93 and Michaels Stores at 0.92 — all brick-and-mortar retail, but spanning pet supplies, home goods, and hobby/craft subcategories rather than anything close to furniture. Jersey Mike's (0.91) and Petco (0.90) continue the pattern: fast casual dining and pet retail, not home furnishings. Five Guys (0.90), Office Supplies & Services (0.90), Supercuts (0.89), Massage Envy (0.89), and LensCrafters (0.88) round out the ten, pulling in hair salons, beauty spas, and eyewear.
Mattress Firm's own subcategory — Furniture Stores — does not appear anywhere in the top 10. The audience shape here is defined almost entirely by cross-kind neighbors: everyday-errand retail, personal care services, and casual dining. That pattern points to an audience whose composition is shaped by routine, strip-mall-style consumption rather than by home furnishing interest specifically.
