Matt Swider Audience Graph • Social Signal

Two distinct audience neighborhoods pull on Matt Swider's top 10 — one anchored in automotive retail, the other in gaming and entertainment — and neither has an obvious connection to tech journalism.

The shape is two-peak. The first peak is National Tire Wholesale at 0.81, the single highest score in the set, paired with American Tire Distributors (ATD) at 0.74 — both Automotive / Parts and Accessories. That pairing is structurally unusual: automotive parts retailers are the closest audience neighbors to a tech journalist, outranking every gaming and media brand in the set. The second peak is a dense gaming cluster: Reach Records (0.80, Music brand), Sonic the Hedgehog (0.77, Movie Franchise), Electronic Arts (0.76, Game Developer), and Ask PlayStation (0.76, Entertainment Platform) form a tight band of gaming-adjacent brands. G4TV (0.76, TV Channel) and IGN (0.73, Magazine) are the only neighbors whose subcategories overlap with media coverage of games — the closest thing to Swider's own journalist subcategory, though neither shares it exactly. Tori Kelly (0.80, Musicians and Bands) sits between the two peaks without fitting cleanly into either, suggesting a broader entertainment thread running through the audience. Anthony Mackie (0.76, Actor) and Cash App (0.75, Finance) round out the top 10, reinforcing that the audience composition spans well beyond tech media.

No other Journalists appear in the top 10, and the two dominant poles — tire distributors and game platforms — point to an audience that bridges commercial and entertainment spaces in an atypical configuration.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/mattswider

{ "handle": "mattswider", "title": "Matt Swider", "category": "Celebrities and Influencers", "subcategory": "Journalists", "resolved": "mattswider", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "national-tire-wholesale", "title": "National Tire Wholesale", "category": "Automotive", "subcategory": "Parts and Accessories", "similarity": 0.8088, "drivers": [ "A02", "J01", "M01", "F02", "J02" ] }, { "handle": "torikelly", "title": "Tori Kelly", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8032, "drivers": [ "J05", "J02", "K02", "A06", "A01" ] }, { "handle": "reachrecords", "title": "Reach Records", "category": "Brands", "subcategory": "Music", "similarity": 0.7976, "drivers": [ "A06", "O04", "N03", "A02", "J05" ] }, { "handle": "sonic_hedgehog", "title": "Sonic the Hedgehog", "category": "Brands", "subcategory": "Movie Franchises", "similarity": 0.7724, "drivers": [ "J02", "O04", "A02", "J01", "J05" ] }, { "handle": "anthonymackie", "title": "Anthony Mackie", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7642, "drivers": [ "J02", "O04", "J05", "Q02", "E02" ] }, { "handle": "ea", "title": "Electronic Arts", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.7635, "drivers": [ "J02", "J05", "A02", "J01", "A01" ] }, { "handle": "askplaystation", "title": "Ask PlayStation", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.7618, "drivers": [ "J02", "J01", "J05", "A02", "A01" ] }, { "handle": "g4tv", "title": "G4TV", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7566, "drivers": [ "J02", "J05", "A02", "F02", "A01" ] }, { "handle": "cashapp", "title": "Cash App", "category": "Brands", "subcategory": "Finance", "similarity": 0.7548, "drivers": [ "P06", "O04", "J02", "J05", "J01" ] }, { "handle": "american-tire-distributors-atd", "title": "American Tire Distributors (ATD)", "category": "Automotive", "subcategory": "Parts and Accessories", "similarity": 0.744, "drivers": [ "A02", "J05", "Q03", "M01", "J01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/mattswider

Matt Swider

Nearest neighbors by audience shape

Raw data