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Matthew Yglesias

Celebrities and Influencers
Journalists
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The top 10 neighbors for Matthew Yglesias form a tight, homogeneous cluster — journalists and news publishers, with almost no variation in kind across the set.

The shape is flat: scores run from 0.9936 down to 0.9879, a span of less than six hundredths of a point across ten neighbors. Similarity here measures how closely two entities' audiences resemble each other in composition; the compressed range means no single neighbor stands out as a dominant pull. Eight of the ten are fellow journalists: Ezra Klein (0.9934), Dave Weigel (0.9919), Rukmini Callimachi (0.9913), Jay Rosen (0.9897), Adam Serwer (0.9887), Ana Marie Cox (0.9885), Yashar Ali (0.9884), and Michael Barbaro (0.9879). The remaining two are news publishers: The Upshot at 0.9936 — the single highest score in the set — and The Atlantic at 0.9890, a magazine. No other subcategory appears in the top 10.

The Upshot's position at the top is the one structural note worth flagging: a news publisher edges out every individual journalist, including Ezra Klein by just two thousandths of a point. Otherwise, the cluster is as same-kind as audience data produces — Yglesias's audience shape is defined almost entirely by other journalists and the outlets that publish them.

This is an audience that moves as a coherent bloc through political journalism and media criticism, with no meaningful cross-kind pull in the top 10.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "mattyglesias", "title": "Matthew Yglesias", "category": "Celebrities and Influencers", "subcategory": "Journalists", "resolved": "mattyglesias", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "upshotnyt", "title": "The Upshot", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9936, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "ezraklein", "title": "Ezra Klein", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9934, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "daveweigel", "title": "Dave Weigel", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9919, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "rcallimachi", "title": "Rukmini Callimachi", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9913, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "jayrosen_nyu", "title": "Jay Rosen", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9897, "drivers": [ "A02", "G01", "G03", "I01", "J01" ] }, { "handle": "theatlantic", "title": "The Atlantic", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.989, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "adamserwer", "title": "Adam Serwer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9887, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "anamariecox", "title": "Ana Marie Cox", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9885, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "yashar", "title": "Yashar Ali", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9884, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "mikiebarb", "title": "Michael Barbaro", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9879, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] } ] }
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