Playground →
Max Homa's top 10 neighbors form a dense, single-sport cluster — golfers, golf media, and golf infrastructure, with scores compressed into a narrow band from 0.94 to 0.98.
Similarity here measures how closely two entities' audiences resemble each other in composition. The top 10 span five subcategories, but the distribution is heavily skewed toward Athletes: Phil Mickelson (0.98), Brooks Koepka (0.97), Jordan Spieth (0.96), Justin Thomas (0.96), Rory McIlroy (0.96), and Jason Day (0.93) are all fellow Athletes. The two Websites — No Laying Up (0.97) and Skratch (0.96) — are golf-specific media properties. PGA Tour (0.96) is a Sports League, and The Masters (0.95) is a Sporting Event. The lone outlier in kind is David Feherty (0.94), a TV Personality, rounding out the set. No brands, no podcasts, no non-golf athletes appear in the top 10.
The flat shape reflects how tightly this audience is defined: the gap between the first and tenth neighbor is only about 0.035, meaning no single entity dominates and no cross-sport or cross-category pull disrupts the cluster. This is an audience shaped almost entirely by golf — its players, its tours, its media — with very little structural bleed into adjacent sports or entertainment spaces.
