Playground →
Revlon and L'Oréal Paris USA sit at the top of Maybelline New York's similarity graph at 0.95 and 0.95 respectively — a near-tie that defines the two-peak structure — but the more revealing finding is how quickly the neighbor set expands beyond the beauty aisle.
The top six neighbors are all Beauty brands: Revlon (0.95), L'Oréal Paris USA (0.95), CoverGirl (0.94), wet n wild beauty (0.91), Pantene Pro-V (0.90), and e.l.f. Cosmetics (0.90). That cluster is tight and expected. What breaks the pattern is positions seven and nine: Radio Disney (0.88), a Podcasts and Radio channel, and The CW (0.87), a TV Channel — neither is a beauty brand, yet both score higher than Lancôme USA (0.88) and Milani Cosmetics (0.85), which round out the top ten. The two-peak shape reflects this split: one cluster anchored in mass-market cosmetics, a second pulling toward youth-oriented broadcast and radio properties. The presence of Radio Disney and The CW at those scores suggests the audience composition Maybelline draws overlaps meaningfully with entertainment channels targeting younger demographics, not just shoppers of comparable beauty products.
The top 10 as a whole — eight Beauty brands and two media channels — points to an audience defined as much by its media habits as by its category loyalty.
