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My Brother, My Brother and Me

Marketing Channels
Podcasts and Radio
Playground →Docs

The top 10 neighbors for My Brother, My Brother and Me span podcasts, actors, TV shows, musicians, and a comedian — no single subcategory dominates, which is the defining structural fact of a broad-shape audience.

Similarity here measures how closely two entities' audience compositions resemble each other. The three nearest neighbors are all fellow podcasts: The Adventure Zone at 0.86, Night Vale podcast at 0.84, and My Favorite Murder at 0.84. That trio forms a coherent podcast cluster at the top. But the remaining seven positions break away from it entirely. Kaitlin Olson (0.82), Anna Kendrick (0.81), and Nick Offerman (0.81) are all actors; Queer Eye (0.81) is a TV show; Ben Folds (0.81) and The Black Keys (0.81) are musicians; and Matt Bellassai (0.80) is a comedian. The scores across all ten sit within a tight 0.06-point band — 0.86 down to 0.80 — with no single neighbor pulling far ahead of the rest.

The cross-kind spread is the real signal: this podcast's audience shape overlaps nearly as strongly with actors and musicians as it does with other podcasts, suggesting an audience that moves fluidly across entertainment formats rather than clustering tightly within any one.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "mbmbam", "title": "My Brother, My Brother and Me", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "mbmbam", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "thezonecast", "title": "The Adventure Zone", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8561, "drivers": [ "H02", "H04", "H01", "G03", "I03" ] }, { "handle": "nightvaleradio", "title": "Night Vale podcast", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8422, "drivers": [ "H02", "G03", "H04", "H01", "I03" ] }, { "handle": "myfavmurder", "title": "My Favorite Murder", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.835, "drivers": [ "H02", "G03", "H04", "H01", "G01" ] }, { "handle": "kaitlinolson", "title": "Kaitlin Olson", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8202, "drivers": [ "H02", "G03", "H01", "G01", "H04" ] }, { "handle": "queereye", "title": "Queer Eye", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8139, "drivers": [ "H02", "H04", "G03", "H03", "G01" ] }, { "handle": "benfolds", "title": "Ben Folds", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8115, "drivers": [ "H02", "H01", "G03", "G01", "I03" ] }, { "handle": "theblackkeys", "title": "The Black Keys", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8088, "drivers": [ "H02", "H01", "G03", "P01", "G01" ] }, { "handle": "annakendrick47", "title": "Anna Kendrick", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8082, "drivers": [ "H02", "G03", "H01", "G01", "H04" ] }, { "handle": "nick_offerman", "title": "Nick Offerman", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8061, "drivers": [ "H02", "G03", "H01", "G01", "H04" ] }, { "handle": "mattbellassai", "title": "Matt Bellassai", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8036, "drivers": [ "H02", "G03", "G01", "H04", "H01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: