McAlister's Deli Audience Graph • Social Signal

Buff City Soap is the single strongest signal in McAlister's Deli's top 10 — a beauty and cosmetics retailer sitting at 0.87, ahead of every restaurant, sports property, and media brand in the set. That cross-kind lead is the defining structural fact here: the top 10 is broad, with scores running from 0.87 down to 0.81, and no single cluster dominates.

The shape is broad, meaning many neighbors clear a high baseline without any one pulling far ahead. After Buff City Soap, the next four neighbors are Joe Burrow (0.82, Athletes), FOX College Football (0.82, TV Channels), NFL Draft (0.81, Sports Leagues), and Kirk Herbstreit (0.81, TV Personalities) — a tight cluster of college and pro football properties and personalities. FootballScoop Staff (0.81, Websites) and College Football Playoff (0.81, Sporting Events) extend that football-media thread further. The only restaurant brands in the top 10 are Newk's Eatery (0.81, Casual Dining), LongHorn Steakhouse (0.81, Casual Dining), and Walk-On's Bistreaux & Bar (0.81, Casual Dining) — all casual dining, none sharing McAlister's own Fast Casual Dining subcategory in the top 10.

The audience that shapes McAlister's Deli is defined less by dining category than by a consistent overlap with college football media and a retail cosmetics brand — a combination that points to a broad, regionally grounded audience with strong sports-media engagement.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/mcalister-s-deli

{ "handle": "mcalister-s-deli", "title": "McAlister's Deli", "category": "Restaurants & Eateries", "subcategory": "Fast Casual Dining", "resolved": "mcalister-s-deli", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "buff-city-soap", "title": "Buff City Soap", "category": "Retail", "subcategory": "Beauty and Cosmetics", "similarity": 0.8694, "drivers": [ "N03", "Q01", "P03", "H04", "I01" ] }, { "handle": "joeyb", "title": "Joe Burrow", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8223, "drivers": [ "N03", "Q01", "I01", "P03", "E03" ] }, { "handle": "cfbonfox", "title": "FOX College Football", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8222, "drivers": [ "Q01", "I01", "N03", "A02", "G01" ] }, { "handle": "nfldraft", "title": "NFL Draft", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.8146, "drivers": [ "N03", "I01", "Q01", "E03", "G01" ] }, { "handle": "kirkherbstreit", "title": "Kirk Herbstreit", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8144, "drivers": [ "Q01", "P03", "I01", "E03", "B03" ] }, { "handle": "footballscoop", "title": "FootballScoop Staff", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.814, "drivers": [ "Q01", "P03", "I01", "B03", "E03" ] }, { "handle": "cfbplayoff", "title": "College Football Playoff", "category": "Organizations", "subcategory": "Sporting Events", "similarity": 0.8133, "drivers": [ "Q01", "I01", "N03", "P03", "E03" ] }, { "handle": "newk-s-eatery", "title": "Newk's Eatery", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "similarity": 0.8122, "drivers": [ "H04", "B03", "N03", "Q01", "I01" ] }, { "handle": "longhorn-steakhouse", "title": "LongHorn Steakhouse", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "similarity": 0.8077, "drivers": [ "N03", "P03", "E03", "Q01", "I01" ] }, { "handle": "walk-on-s-bistreaux-and-bar", "title": "Walk-On's Bistreaux & Bar", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "similarity": 0.8058, "drivers": [ "N03", "Q01", "P03", "B03", "I01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/mcalister-s-deli

McAlister's Deli

Nearest neighbors by audience shape

Raw data