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McClatchyDC

Marketing Channels
News Publishers
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The top 10 neighbors for McClatchyDC form a tight, undifferentiated cluster — scores run from 0.96 down to 0.95 with no single dominant pull — and the mix is almost entirely journalists and political figures, not other news publishers.

Tallying the top 10 by subcategory: six are Journalists (Jake Sherman at 0.96, Jonathan Swan at 0.95, David Fahrenthold at 0.95, Ezra Klein at 0.95, Manu Raju at 0.95, Jonathan Martin at 0.95), one is a Government Official (Ben Rhodes at 0.96, the highest score in the set), one is a Professional (José Andrés at 0.96), one is an Academic (Paul Krugman at 0.95), and one is a Politician (Neera Tanden at 0.95). Only one neighbor — Axios at 0.96 — shares McClatchyDC's own subcategory of News Publisher. The rest are individual political and media figures, not institutional outlets. The shape is flat: no neighbor breaks away from the pack, and the spread across the top 10 is less than two hundredths of a point.

This pattern describes an audience defined less by outlet loyalty than by immersion in the Washington political-media ecosystem — one that follows the reporters and officials as much as the mastheads.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "mcclatchydc", "title": "McClatchyDC", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "mcclatchydc", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "brhodes", "title": "Ben Rhodes", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.9608, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "jakesherman", "title": "Jake Sherman", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9583, "drivers": [ "A02", "G01", "G03", "A01", "A03" ] }, { "handle": "axios", "title": "Axios", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9553, "drivers": [ "A02", "G01", "G03", "A01", "A03" ] }, { "handle": "chefjoseandres", "title": "José Andrés", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.955, "drivers": [ "G01", "A02", "G03", "A01", "A03" ] }, { "handle": "paulkrugman", "title": "Paul Krugman", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9543, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] }, { "handle": "jonathanvswan", "title": "Jonathan Swan", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9534, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "fahrenthold", "title": "David Fahrenthold", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9528, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "ezraklein", "title": "Ezra Klein", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9526, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "neeratanden", "title": "Neera Tanden", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9525, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "jmartnyt", "title": "Jonathan Martin", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9523, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: