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McGraw Hill PreK-12

Brands
Education
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At 0.71, OneNote Education — a technology brand, not an education organization — sits at the top of McGraw Hill PreK-12's similarity graph, pulling slightly ahead of a dense cluster of education-focused neighbors. That cross-kind lead is the two-peak structure in miniature: one peak anchored in ed-tech tools, the other in educator-facing education brands and organizations.

The second peak is substantial. Teacher2Teacher (0.69), Nearpod (0.68), Discovery Education (0.68), and Remind (0.67) are all Education-subcategory entities, forming a tight band of classroom-facing platforms. Quizizz (0.64) extends that cluster before the scores step down into a more mixed tier. Below 0.64, the neighbor set diversifies: Education Week Teacher (0.64) and USA TODAY HSS (0.63) are Websites; EdTech K-12 Magazine (0.63) is a Magazine; and ASCD (0.62) returns to the Education subcategory. Tallying the top 10: six neighbors carry an Education subcategory (Teacher2Teacher, Nearpod, Discovery Education, Remind, Quizizz, ASCD), two are Websites, one is a Technology brand (OneNote Education), and one is a Magazine — making Education the dominant subcategory by count, but with the highest single score belonging to the Technology outlier.

The two-peak shape — one technology brand pulling ahead, a bloc of education platforms close behind — suggests this audience moves fluidly between classroom-management and curriculum tools, treating them as part of the same professional ecosystem rather than separate categories.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "mcgrawhillk12", "title": "McGraw Hill PreK-12", "category": "Brands", "subcategory": "Education", "resolved": "mcgrawhillk12", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "onenoteedu", "title": "OneNote Education", "category": "Brands", "subcategory": "Technology", "similarity": 0.7104, "drivers": [ "N03", "C02", "B01", "J02", "E06" ] }, { "handle": "teacher2teacher", "title": "Teacher2Teacher", "category": "Organizations", "subcategory": "Education", "similarity": 0.6934, "drivers": [ "N03", "C02", "F04", "E06", "G01" ] }, { "handle": "nearpod", "title": "Nearpod", "category": "Brands", "subcategory": "Education", "similarity": 0.6838, "drivers": [ "N03", "C02", "B01", "E04", "E06" ] }, { "handle": "discoveryed", "title": "Discovery Education", "category": "Organizations", "subcategory": "Education", "similarity": 0.6794, "drivers": [ "N03", "C02", "E06", "Q06", "B01" ] }, { "handle": "remindhq", "title": "Remind", "category": "Brands", "subcategory": "Education", "similarity": 0.6731, "drivers": [ "N03", "C02", "E06", "G01", "I01" ] }, { "handle": "quizizz", "title": "Quizizz", "category": "Brands", "subcategory": "Education", "similarity": 0.6433, "drivers": [ "N03", "C02", "B01", "E06", "G01" ] }, { "handle": "edweekteacher", "title": "Education Week Teacher", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.6374, "drivers": [ "N03", "C02", "Q06", "E06", "B01" ] }, { "handle": "usatodayhss", "title": "USA TODAY HSS", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.6265, "drivers": [ "N03", "E06", "E02", "G01", "C02" ] }, { "handle": "edtech_k12", "title": "EdTech K-12 Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.6262, "drivers": [ "N03", "C02", "B01", "Q06", "F04" ] }, { "handle": "ascd", "title": "ASCD", "category": "Organizations", "subcategory": "Education", "similarity": 0.6238, "drivers": [ "N03", "E06", "C02", "B01", "I01" ] } ] }
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