Rory McIlroy Audience Graph • Social Signal

The top 10 neighbors for Rory McIlroy form a tightly compressed, golf-exclusive cluster — fellow tour athletes, a dedicated TV channel, and a TV personality, all scoring within a narrow 0.02-point band from 0.98 to 0.96.

The shape is flat: PGA Tour leads at 0.98, followed closely by Jason Day (0.98), Golf Channel (0.98), Dustin Johnson (0.98), and Phil Mickelson (0.98). No single neighbor pulls away from the pack. David Feherty, classified as a TV Personality, is the one non-Athlete in the top 10 at 0.98; Brooks Koepka (0.98), Keegan Bradley (0.97), Rickie Fowler (0.97), and Jordan Spieth (0.97) round out the set. Eight of the ten neighbors share McIlroy's own subcategory — Athletes — with Golf Channel (TV Channel) and David Feherty (TV Personality) as the only exceptions. The cluster is almost entirely same-kind: a professional golfer whose nearest audiences are the audiences of other professional golfers and the media infrastructure built around the same sport.

The flat shape and tight scoring range signal an audience with a sharply defined identity — one that moves as a coherent bloc across the professional golf ecosystem rather than dispersing into adjacent sports or entertainment.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/mcilroyrory

{ "handle": "mcilroyrory", "title": "Rory McIlroy", "category": "Celebrities and Influencers", "subcategory": "Athletes", "resolved": "mcilroyrory", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "pgatour", "title": "Pga Tour", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.9846, "drivers": [ "A05", "B03", "Q01", "P03", "P04" ] }, { "handle": "jdaygolf", "title": "Jason Day", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9817, "drivers": [ "A05", "P03", "J03", "B03", "P04" ] }, { "handle": "golfchannel", "title": "Golf Channel", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9798, "drivers": [ "A05", "P04", "P02", "J03", "B03" ] }, { "handle": "djohnsonpga", "title": "Dustin Johnson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9787, "drivers": [ "A05", "P04", "B03", "P02", "P03" ] }, { "handle": "philmickelson", "title": "Phil Mickelson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9777, "drivers": [ "A05", "B03", "Q01", "J03", "P04" ] }, { "handle": "fehertwit", "title": "David Feherty", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.976, "drivers": [ "A05", "J03", "B03", "P04", "A01" ] }, { "handle": "bkoepka", "title": "Brooks Koepka", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9752, "drivers": [ "A05", "B03", "J03", "P04", "Q01" ] }, { "handle": "keegan_bradley", "title": "Keegan Bradley", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9742, "drivers": [ "A05", "P04", "P02", "J03", "J02" ] }, { "handle": "rickiefowler", "title": "Rickie Fowler", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9698, "drivers": [ "A05", "P04", "Q01", "B03", "P03" ] }, { "handle": "jordanspieth", "title": "Jordan Spieth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9669, "drivers": [ "A05", "P03", "Q01", "B03", "J03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/mcilroyrory

Rory McIlroy

Nearest neighbors by audience shape

Raw data