McKinsey Quarterly Audience Graph • Social Signal

The top 10 neighbors for McKinsey Quarterly span B2B brands, business and tech magazines, news publishers, and professional influencers — with no single neighbor pulling far ahead of the rest. Similarity scores run from 0.99 down to 0.97, a band of roughly two points across all ten, which is the defining structural fact here.

The composition breaks down as follows: four B2B brands — McKinsey & Company (0.99), Bain & Company (0.98), Comscore (0.97), and McKinsey Global Institute — sit alongside fellow magazines Harvard Business Review (0.98) and VentureBeat (0.97), news publishers WSJ Tech (0.98) and Business Insider Tech (0.97), and two Celebrities and Influencers subcategorized as Professionals — Chris Anderson (0.98) and Scott Galloway (0.97). McKinsey Quarterly is itself a Magazine, and two of the ten neighbors share that subcategory (Harvard Business Review and VentureBeat), meaning the audience shape is not purely self-referential — B2B brands and news publishers account for more of the cluster than fellow magazines do.

The flat shape reflects an audience that moves fluidly across management consulting firms, business-and-technology media, and high-profile professional voices, without anchoring strongly to any single one of them.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/mckquarterly

{ "handle": "mckquarterly", "title": "McKinsey Quarterly", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "mckquarterly", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "mckinsey", "title": "McKinsey & Company", "category": "Brands", "subcategory": "B2B", "similarity": 0.9854, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "bainalerts", "title": "Bain & Company", "category": "Brands", "subcategory": "B2B", "similarity": 0.9829, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "harvardbiz", "title": "Harvard Business Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9819, "drivers": [ "G01", "A02", "A01", "G03", "J01" ] }, { "handle": "wsjtech", "title": "WSJ Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9777, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "tedchris", "title": "Chris Anderson", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9756, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "pogue", "title": "David Pogue", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9746, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "comscore", "title": "Comscore", "category": "Brands", "subcategory": "B2B", "similarity": 0.9735, "drivers": [ "G01", "A02", "A01", "G03", "J01" ] }, { "handle": "venturebeat", "title": "VentureBeat", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.972, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "emarketer", "title": "eMarketer", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9709, "drivers": [ "G01", "A02", "A01", "G03", "J01" ] }, { "handle": "sai", "title": "Business Insider Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9704, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/mckquarterly

McKinsey Quarterly

Nearest neighbors by audience shape

Raw data