Todd McShay Audience Graph • Social Signal

Todd McShay's top 10 nearest neighbors are a dense cluster of sports-media voices — journalists, TV personalities, and former athletes — with scores ranging from 0.93 to 0.98 and no single neighbor pulling far ahead of the rest.

The shape is flat: the gap between the top neighbor, Mel Kiper Jr. (0.98), and the tenth, Adam Schefter (0.93), spans only five points. Four of the ten are fellow journalists — Mike Greenberg (0.97), Colin Cowherd (0.96), Chris Mortensen (0.96), and Schefter — meaning McShay's own subcategory is well-represented in the cluster. Three neighbors are TV personalities: Kiper, Erin Andrews (0.94), and Trey Wingo (0.94). Two are athletes-turned-analysts: Mike Golic (0.97) and Trent Dilfer (0.95). The one outlier by category is Keyshawn, JWill & Zubin (0.95), a Podcasts and Radio property — the only non-person entity in the top 10. The overall composition is tightly defined: sports-media professionals operating across broadcast, digital, and radio formats, with no crossover into entertainment, politics, or general celebrity in the top 10.

This cluster reflects an audience whose attention is concentrated within the sports-media ecosystem rather than distributed across broader celebrity or entertainment spaces.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/mcshay13

{ "handle": "mcshay13", "title": "Todd McShay", "category": "Celebrities and Influencers", "subcategory": "Journalists", "resolved": "mcshay13", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "melkiperespn", "title": "Mel Kiper Jr.", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.979, "drivers": [ "P03", "I01", "E06", "Q01", "P02" ] }, { "handle": "espngolic", "title": "Mike Golic", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9711, "drivers": [ "P03", "E06", "I01", "B03", "Q01" ] }, { "handle": "espngreeny", "title": "Mike Greenberg", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9673, "drivers": [ "P03", "P02", "E06", "I01", "P04" ] }, { "handle": "colincowherd", "title": "Colin Cowherd", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9621, "drivers": [ "I01", "E06", "P03", "B03", "Q01" ] }, { "handle": "mortreport", "title": "Chris Mortensen", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9602, "drivers": [ "P03", "Q01", "I01", "E06", "P02" ] }, { "handle": "keyjayandz", "title": "Keyshawn, JWill & Zubin", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9481, "drivers": [ "E06", "I01", "P03", "Q01", "P02" ] }, { "handle": "dilfersdimes", "title": "Trent Dilfer", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9471, "drivers": [ "P03", "E06", "I01", "Q01", "P02" ] }, { "handle": "erinandrews", "title": "Erin Andrews", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9404, "drivers": [ "P03", "Q01", "I01", "E06", "P04" ] }, { "handle": "wingoz", "title": "Trey Wingo", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9393, "drivers": [ "P03", "E06", "I01", "Q01", "P04" ] }, { "handle": "adamschefter", "title": "Adam Schefter", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9331, "drivers": [ "I01", "Q01", "P03", "E06", "P02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/mcshay13

Todd McShay

Nearest neighbors by audience shape

Raw data