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Timothy McSweeney

Brands
Book Publishers
Playground →Docs

The top 10 neighbors for Timothy McSweeney's span five distinct subcategories — journalists, authors, podcasts and radio, activists, and websites — with no single type dominating and scores compressed into a narrow band from 0.98 to 0.99.

Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is flat: Jessica Valenti leads at 0.99, but On the Media (0.99), Gloria Steinem (0.99), Longreads (0.99), and Astead Herndon (0.98) follow within hundredths of a point. No neighbor pulls away from the pack. Tallying the subcategories across the top 10: journalists account for three entries (Astead Herndon, Lauren Duca, Ira Glass), podcasts and radio for two (On the Media, This American Life), authors for two (Jessica Valenti, Dan Savage), with an activist (Gloria Steinem), a website (Longreads), and a comedian (Megan Amram) rounding out the set. No other book publisher appears in the top 10. The mix is cross-kind throughout: journalists and podcast voices outnumber any single type, and the presence of an activist and a comedian alongside longform reading destinations signals an audience that moves fluidly across media criticism, narrative audio, and civic writing.

The flat, cross-kind structure of this neighbor set points to an audience defined less by a single format or genre than by a consistent editorial sensibility shared across journalism, audio, and literary culture.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "mcsweeneys", "title": "Timothy McSweeney", "category": "Brands", "subcategory": "Book Publishers", "resolved": "mcsweeneys", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "jessicavalenti", "title": "Jessica Valenti", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9875, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "onthemedia", "title": "On the Media", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9864, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "gloriasteinem", "title": "Gloria Steinem", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.9857, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "longreads", "title": "Longreads", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9855, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "asteadwesley", "title": "Astead Herndon", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9842, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "laurenduca", "title": "Lauren Duca", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.984, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "iraglass", "title": "Ira Glass", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9839, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "fakedansavage", "title": "Dan Savage", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9824, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "thisamerlife", "title": "This American Life", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9821, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "meganamram", "title": "Megan Amram", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.982, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: