Media Guardian Audience Graph • Social Signal

The top 10 neighbors for Media Guardian span journalists, authors, blogs, magazines, and news publishers — with no single entity pulling significantly ahead of the rest. Similarity scores run from 0.94 (The School of Life) down to 0.92 (Brian Stelter), a range of just 0.01, which is the defining structural fact here: the cluster is tight and undifferentiated.

Tallying the top 10 by subcategory: Journalists account for four neighbors — Ben Smith (0.93), Ryan Lizza (0.92), Brian Stelter (0.92), and Rukmini Callimachi (0.92). News Publishers account for three — NYTimes Communications (0.93), Page Six (0.93), and London Review of Books (0.92, subcategory: Magazines). Authors appear twice — Frank Bruni (0.93) and Mark Bittman (0.93). One Blog rounds out the set: The School of Life (0.94). Media Guardian's own subcategory, News Publishers, is represented by two neighbors in the top 10 — NYTimes Communications and Page Six — meaning the audience shape is only partially self-similar; journalists and authors collectively outnumber fellow news publishers. The presence of The Atlantic: Ideas (0.93, Magazines) alongside food-and-culture authors like Mark Bittman suggests the audience composition extends well beyond media-industry readers.

The flat shape across this cluster points to an audience that distributes its attention broadly across quality editorial — news, commentary, long-form, and literary — rather than concentrating around any single outlet or voice.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/mediaguardian

{ "handle": "mediaguardian", "title": "Media Guardian", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "mediaguardian", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "alaindebotton", "title": "The School of Life", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9354, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "frankbruni", "title": "Frank Bruni", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9341, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "nytimespr", "title": "NYTimes Communications", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9316, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "bittman", "title": "Mark Bittman", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9297, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "theatlideas", "title": "The Atlantic: Ideas", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9266, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "benyt", "title": "Ben Smith", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.926, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "pagesix", "title": "Page Six", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9252, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "lrb", "title": "London Review of Books", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9239, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "ryanlizza", "title": "Ryan Lizza", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9239, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "brianstelter", "title": "Brian Stelter", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9226, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/mediaguardian

Media Guardian

Nearest neighbors by audience shape

Raw data