Playground →
Ja Morant at 0.97 is the dominant pull in the Memphis Grizzlies' top 10 — but the neighbor set splits into two distinct clusters, which is the structural story here.
The first cluster is athletes and sports teams. Ja Morant (0.97) sits at the top, followed by the New Orleans Pelicans (0.94) and New Orleans Saints (0.88) — two franchises that share a regional footprint. Mark Ingram II (0.88) and Lamar Jackson (0.88) extend the athlete cluster into the NFL. The second cluster is musicians: Kevin Gates (0.90), Yo Gotti (0.88), and Trae Young (0.87) — the last of whom is an athlete by subcategory, sitting at the seam between the two groups. Rounding out the top 10 are Citi Trends (0.88), a department store, and Rally's Drive-In Restaurants (0.88), a QSR chain — two non-sports, non-music entities whose audiences nonetheless mirror this one closely. The shape is two-peak: a sports-and-athletes neighborhood on one side, a Southern hip-hop musician neighborhood on the other, with the Grizzlies' audience bridging both.
This pattern suggests an audience defined less by basketball fandom alone and more by a specific regional and cultural profile that spans sport and music simultaneously.
