Share

Men's Health UK

Marketing Channels
Magazines
Playground →Docs

At 0.95, Indian Country Today — a news publisher — is the single strongest pull in Men's Health UK's top 10, outpacing every magazine in the set. That's the structural surprise: the nearest neighbor isn't a lifestyle title but a news outlet.

The shape is two-peak. The first peak is anchored by Indian Country Today (0.95) and actor Shailene Woodley (0.92), a pairing that sits outside the expected magazine cluster. The second peak is where the same-kind neighbors appear: Maxim (0.91) and Men's Journal + Fitness (0.90) are the two fellow magazines in the top 10, and they land a few ticks below the news publisher and the actor. Rounding out the top five, Skullcandy (0.91, Technology brand) sits between the two peaks, suggesting the audience shape is being pulled by something that cuts across both clusters.

Below those five, the top 10 continues with Polaroid (0.87, Technology), actor Dianna Agron (0.86), TV show Glee (0.85), Wolf Entertainment (0.84, Film Studios), and TV show The Ultimate Fighter (0.84). The subcategory mix — news publishers, actors, magazines, technology brands, TV shows — is notably heterogeneous for a single magazine title. Only two of the ten neighbors share Men's Health UK's own subcategory (Magazines), while actors account for two more and TV Shows two more.

The two-peak structure points to an audience that bridges a news-and-celebrity cluster with a men's lifestyle-magazine cluster, rather than sitting cleanly inside either one.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "menshealthuk", "title": "Men's Health UK", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "menshealthuk", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "indiancountry", "title": "Indian Country Today", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9456, "drivers": [ "N03", "G03", "M03", "H02", "N01" ] }, { "handle": "shailenewoodley", "title": "Shailene Woodley", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9197, "drivers": [ "N03", "Q08", "G03", "H02", "I01" ] }, { "handle": "maximmag", "title": "Maxim", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9114, "drivers": [ "N03", "P06", "K02", "M01", "H04" ] }, { "handle": "skullcandy", "title": "Skullcandy", "category": "Brands", "subcategory": "Technology", "similarity": 0.9106, "drivers": [ "N03", "J02", "E03", "P06", "Q07" ] }, { "handle": "mjfit", "title": "Men's Journal + Fitness", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9015, "drivers": [ "N03", "P06", "J02", "N01", "M01" ] }, { "handle": "polaroid", "title": "Polaroid", "category": "Brands", "subcategory": "Technology", "similarity": 0.8678, "drivers": [ "N03", "K02", "Q07", "E04", "E03" ] }, { "handle": "diannaagron", "title": "Dianna Agron", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8614, "drivers": [ "N03", "P06", "M01", "G03", "E03" ] }, { "handle": "gleeks", "title": "Glee", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.849, "drivers": [ "N03", "M01", "I02", "E04", "B03" ] }, { "handle": "wolfent", "title": "Wolf Entertainment", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.8416, "drivers": [ "N03", "H04", "M01", "O04", "Q04" ] }, { "handle": "ultimatefighter", "title": "The Ultimate Fighter", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8401, "drivers": [ "N03", "P06", "H04", "E03", "E04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: