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Mental Floss

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Websites
Playground →Docs

Mental Floss's nearest audiences are a mix of comedians, journalists, fact-checkers, and public-radio personalities — not primarily other trivia or general-interest websites.

The top 10 neighbors span a tight similarity band from 0.9444 to 0.9582, consistent with a flat shape: no single neighbor dominates, and the scores cluster within roughly 0.014 of each other. Ken Jennings leads at 0.9582, the only TV Personality in the set. Two comedians follow closely: Jon Stewart at 0.9528 and Sarah Beattie at 0.9525. Three fellow websites appear — The Ringer (0.9509), The Onion (0.9474), and PolitiFact (0.9448) — making Websites the most represented subcategory in the top 10, though they share the space with a notably diverse cast. Dan Levy (Actor, 0.9507), Jason Kander (Politician, 0.9487), The West Wing Weekly (Podcast, 0.9463), and Steve Inskeep (Journalist, 0.9444) round out the set. The subcategory spread — comedians, a politician, a journalist, a podcast, an actor, and a TV personality alongside three websites — points to an audience shaped by civic engagement and wit rather than by any single content format.

The flat shape here reflects an audience with genuinely broad overlap across public-affairs media, political comedy, and fact-based journalism, with no single neighbor pulling significantly ahead of the rest.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "mental_floss", "title": "Mental Floss", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "mental_floss", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "kenjennings", "title": "Ken Jennings", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9582, "drivers": [ "G01", "A02", "G03", "H02", "N03" ] }, { "handle": "jonstewart", "title": "Jon Stewart", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9528, "drivers": [ "A02", "G01", "G03", "H02", "N03" ] }, { "handle": "nachosarah", "title": "Sarah Beattie", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9525, "drivers": [ "A02", "G01", "G03", "H02", "N03" ] }, { "handle": "ringer", "title": "The Ringer", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9509, "drivers": [ "G01", "A02", "H02", "G03", "N03" ] }, { "handle": "danjlevy", "title": "Dan Levy", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9507, "drivers": [ "G01", "A02", "H02", "G03", "H01" ] }, { "handle": "jasonkander", "title": "Jason Kander", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9487, "drivers": [ "G01", "A02", "G03", "H02", "N03" ] }, { "handle": "theonion", "title": "The Onion", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9474, "drivers": [ "G01", "A02", "G03", "H02", "H01" ] }, { "handle": "westwingweekly", "title": "The West Wing Weekly", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9463, "drivers": [ "G01", "A02", "G03", "N03", "H02" ] }, { "handle": "politifact", "title": "PolitiFact", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9448, "drivers": [ "G01", "A02", "G03", "H02", "N03" ] }, { "handle": "nprinskeep", "title": "Steve Inskeep", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9444, "drivers": [ "A02", "G01", "G03", "H02", "H01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: