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Merriam-Webster

Marketing Channels
Websites
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Merriam-Webster's top 10 nearest neighbors span comedians, podcasts, journalists, a TV show, a blog, and a fellow website — a mixed cluster with no single subcategory dominating and no score standing far above the rest.

The shape is flat: scores run from 0.99 down to 0.98 across the top 10, a band of less than two percentage points. John Oliver leads at 0.99, followed closely by Pod Save America (0.98) and Last Week Tonight (0.98) — a comedian and two podcast/radio properties at the top, but no single neighbor pulls away from the pack. Ari Shapiro (0.98) and Crooked Media (0.98) extend the cluster further into journalism and political podcasting. 538 Politics (0.98) and NPR (0.98) add a data-journalism blog and a public radio brand. Monica Lewinsky (0.98) as an activist and Five Thirty Eight (0.98) as a website round out the set, with Audie Cornish (0.98) as a second journalist at position ten.

Tallying the subcategories across the top 10: three are Podcasts and Radio, two are Journalists, one is a Comedian, one is a TV Show, one is a Blog, one is a Website, and one is an Activist. Merriam-Webster's own subcategory — Websites — appears once in the top 10 (Five Thirty Eight). The dominant thread running through the cluster is public-radio and political-media audiences: NPR properties, political podcasts, and the journalists and comedians who orbit that ecosystem.

This audience shape places Merriam-Webster squarely inside a public-media, civically engaged cluster rather than alongside other reference or information websites.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "merriamwebster", "title": "Merriam-Webster", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "merriamwebster", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "iamjohnoliver", "title": "John Oliver", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9853, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "podsaveamerica", "title": "Pod Save America", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9844, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "lastweektonight", "title": "Last Week Tonight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9842, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "arishapiro", "title": "Ari Shapiro", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9804, "drivers": [ "A02", "G01", "G03", "H02", "H01" ] }, { "handle": "crookedmedia", "title": "Crooked Media", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9799, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "538politics", "title": "538 Politics", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9784, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "npr", "title": "NPR", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9783, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "monicalewinsky", "title": "Monica Lewinsky", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.9782, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "fivethirtyeight", "title": "Five Thirty Eight", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9776, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "npraudie", "title": "Audie Cornish", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.977, "drivers": [ "A02", "G01", "G03", "H02", "H01" ] } ] }
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