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The two strongest pulls in MGM Resorts' top 10 sit in different worlds: ARIA Las Vegas at 0.83 and Las Vegas Weekly at 0.82 — one a fellow hotel, the other a magazine — and together they define the two-peak structure of this audience.
Eight of the top 10 neighbors carry the Hotels subcategory, making this a strongly same-kind cluster. ARIA Las Vegas leads at 0.83, followed by Wynn Las Vegas at 0.76, Luxor Hotel & Casino at 0.76, and The Cosmopolitan at 0.75. The one exception among the top five is Las Vegas Weekly (Magazines, 0.82), which sits at the second peak — its audience shape nearly as close as ARIA's. The other outlier in the top 10 is Caesars Palace, classified under Entertainment rather than Hotels, at 0.79. The remaining neighbors — The Venetian Resort Las Vegas (0.73), Paris Las Vegas (0.73), Bellagio Las Vegas (0.72), and The Palazzo at The Venetian Resort (0.69) — complete a dense ring of Strip hotel brands.
The two-peak shape signals an audience that is simultaneously oriented toward Las Vegas hospitality brands and toward Las Vegas media consumption — a combination that distinguishes MGM Resorts from a hotel brand whose audience overlaps only with other hotels.
