Playground →
McGraw-Hill's top 10 nearest neighbors span education media, business authors, hotel loyalty programs, and financial commentary — a wide compositional mix with no single subcategory dominating and scores compressed between 0.74 and 0.79.
The shape is flat: EdSurge leads at 0.79, followed closely by HuffPost Parents at 0.78, with the remaining eight neighbors falling within a narrow band down to 0.74. That compression means no single neighbor pulls meaningfully ahead of the rest. Tallying subcategories across the top 10 reveals the mix: two Websites (EdSurge and The Motley Fool), two News Publishers (HuffPost Parents and U.S. News Education), two Authors (Simon Sinek and Daniel Pink), one Magazine (Education Week), one Hotels brand (Hilton Honors), one Motivational entity (Dan Rockwell), and one Other brand (Glassdoor Employers). Only one neighbor — Education Week at 0.75 — sits in a clearly education-adjacent subcategory, while the majority are business-oriented media, professional authors, and a hospitality loyalty program. McGraw-Hill's own subcategory, Education (Brands), has no direct match in the top 10.
The overall picture is an audience shaped by professional development and business media consumption rather than by education content alone — a cross-kind pattern that runs through nearly every position in the set.
